Heinz Wattie's Ltd

The Wattie’s story began in Hawke’s Bay in 1934. As fresh New Zealand produce was being wasted at the time (because of the prohibitive cost of transporting fresh produce from Hastings to the cities of Auckland and Wellington), James (Jim) Wattie and friend Harold Carr formed J. Wattie Canneries Ltd and started supplying pulped fruit from gooseberries, plums and peaches to be made into jam, which led in turn to the canning of peaches, pears and more.

In 1980, Goodman Fielder and Wattie Industries purchased shares in each other’s companies beginning what was to become a close relationship. This was consummated by a merger in 1987 to create Goodman Fielder Wattie Ltd.

In October 1992, the H.J. Heinz Company of Pittsburgh, USA, purchased Wattie’s from Goodman Fielder and added to the Wattie's range baked beans, soups, baby foods and sauces.



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